I have nearly 15 years of experience in marketing communications. Much of that experience has been in B2B marketing, where I’ve developed messaging and generated, converted, and nurtured leads with strategic content.

But I’ve always been drawn to work that has a more direct impact on a person’s everyday life. That pull led me to volunteer with my local public school district. What started as a desire to make a difference in my community turned into a newfound passion and career path.

Public organizations are extraordinarily complex, with layers of stakeholders, competing interests, and high-stakes decisions that touch real people's lives. Meanwhile, this complexity happens alongside the more mundane: registration deadlines, weather delays, webpage refreshes, and more.

Strategic communications planning is critical through all of this, not just as a vehicle for sharing information, but especially for building trust and driving action.

My background in marketing and digital content, paired with my strong strategic counsel, makes me a natural fit for public organizations that need to engage their audiences. My goal is to be the partner these organizations turn to for fresh ideas, solid planning, strong digital acumen, compelling writing, and reliable follow-through.

I have a bachelor’s and master’s degree in strategic communication from the University of Minnesota and live in the Twin Cities metro area. My husband and I have two young daughters, a desperately affectionate dog, and a particularly aloof cat.